How can the modern smartwatch technology be integrated with the analog watch without compromising its semantic expression?
A lot of potential users consider the current models of smartwatches too clumsy and technical looking. The smartwatch concept is sought after on the market but most models lack the artistic style which made the wrist watch popular in the first place.
This project was conducted at Chalmers university of technology in collaboration with the Swedish watch-company TRIWA. The purpose of the project was to conduct an extensive user study to find out which features potential users see as the most attractive ones in a smart watch and then find a way to integrate them with TRIWAS existing design. The response from the study showed that the users see the traditional watch as a symboligal sign and are therefore sceptical when new shapes and idéas are introduced on the market.